- 2004 - 11th edition. 599 pages plus various appendix and an index.
- Published by South-Western / Thomson Learning, USA.
- Hardcover with lllustrated boards. No dust jacket. Large book. 23.5cm x 28.3cm x 2.8cm thick. 1.97kg.
- Very good condition. Minor crushing to cover corners. Minor fading. Nme signed in two places on first page.
Includes CD. Indexed and Illustrated.
The premier introduction to marketing text and package. This eleventh edition continues to provide the most up-to-date content.
Included is a CD-ROM that makes Contemporary Marketing 11e come to life - with digitized videos to accompany the Krispy Kreme continuing case, the Powperpoint presentation, A Marketing Plan with related exercises and Xtra! quizzing to reinforce the text's concepts.
Includes Chapters on: Designing Customer-Oriented Marketing Strategies; Managing Technology and Information to Achieve Marketing Success; Market Segmentation and Customer Behaviour; Product Strategy; Pricing Strategy; Distribution Strategy; Promotional Strategy.
Product is in stock.
