- 2002 edition. 207 pages
- Published by Penguin Books, New Zealand.
- Softcover. Format B.
- Very good condition. Minor cover wear, fading.
Your Complete 'How To' Guide. Illustrated.
Email marketing will help you to dramatically reduce overheads, increase income and improve your customer service!
Successful Email Marketing is the first book to give you both the proven winning strategies and the step-by-step technical skills you need to do the job yourself. Debbie Mayo-Smith internationally renowned email marketing guru, writes in straightforward, fun and jargon-free language.
Using real world case studies and examples, this book give you the tools you need to:
- Write messages that get opened and read
- Design great-looking, attention-grabbing emails and newsletters
- Recognise and avoid common pitfalls
- Automate, track and manage the whole process easily, effectively and economically.
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