- 1997 edition. 391 pages
- Published by Streetwise / Adams Media, F+W Publications Inc, USA
- Softcover
- Very good condition.
Create Professional and Effective Advertising. Illustrated and Indexed.
With this perfect one-stop solution, you'll develop marketing plans, choose promotions, create direct mail pieces, and produce ads that get results. Gain the competitive advantage by putting the hottest marketing tips to work for your business, without the cost of hiring an ad agency.
Streetwise Do-It-Yourself Advertising gives you the skills to analyze the market and calculate your current situation incoluding strengths and weaknesses, competitive threats, and opportunities.
This authoritative book shows you how to:
- Discover proven techniques for finding the 'big idea' - the creative hook that expresses the personality and benefits of your product or service
- Analyze your targe audience and the competition to successfully position your product
- Create effective written copy and design layouts for print ads
- Produce professional sounding radio ads for little money
- Build yuour new image - from powerful business logos and stationery to flyers, brouchures, newsletters and more.
Product is in stock.
