The Age of E-Tail (by Alex Birch, Philipp Gerbert & Dirk Schneider, OC&C and The McKenna Group)Prices are displayed in NZ dollars & incl GST.
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| | The Age of E-Tail
(by Alex Birch, Philipp Gerbert & Dirk Schneider, OC&C and The McKenna Group) $6.00 ISBN: 1841120928
- 2000 reprint edition, 324 pages
- Published by Capstone Publishers Ltd, UK
- Paperback
- Very good condition, like new
Conquering the new world of electronic shopping. Foreward by Regis McKenna. Charts the foreces reshaping consumer-driven business. The authors show how giants like Amazon.com and e-Bay dominate the e-tail space and help aspiring participants to use these lessons to create their own leadership position. The Age of E-Tail will help you to develop the strategies and tactics you need to prosper in the digital economy. Index included. Product is in stock. | | |
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