- 2001 first edition. 511 pages.
- Published by Phaidon Press Ltd, London.
- Hardcover with dust jacket. Black Boards. Clear plastic oover over dust jacket. Large book - 3.45kg. 26.1 cm x 29.6cm x 5.5cm thick.
- Very good condition.
Because of size and weight of the book $6.00 has been included in the price to help cover the extra postage and packaging cost.
Indexed and Illustrated.
More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all of its own, but also as a central, defining element of popular culture.
Advertising Today provides a thematic overview of the evolution of advertising around the world over the past thirty years, charting influences ranging from the political and social upheavals of the 1960s to the appropriation of cinematic production techniques and speciall effects in the 1980s, to the influence of the internet in the 1990s.
Each chapter includes an interview with a key figure in advertising. In analyzing specific advertisements and ad campaigns, the book acts simultaneously as a history of global pop culture and a record of the social, cultural, and geopolitical changes that affect the image-saturated environment around us.
Included are more than 400 advertisements originally seen in a wide range of media - print, television, bill-boards, and the internet - as well as the recent, so-called guerrilla advertising, in which practically anything can act as a surface for promoting a product.
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